About Us


  • Jeff Rubin CEO

    Jeff started in the automotive dealership business in 1987, selling cars in New York City. Jeff recognized the terrific opportunities in the car business and after earning his master's degree, he commenced his long and successful career. Jeff has held positions in sales, F&I, and sales management. Jeff spent 13 years as General Manager, with the last 8 years as President of an award-winning New York area BMW and MINI dealership. It was there that Jeff perfected a variety of dealership processes and formulated the vision for DealerServer.

    Jeff has extensive experience in software design and has created a variety of custom applications throughout his career. Jeff's expertise in all aspects of dealership operations is a key element of DealerServer's success. In addition to designing DealerServer's interfaces, he is responsible for sales and operations. Jeff holds a B.S. in Corporate Finance from the University at Buffalo and an M.B.A. in Marketing from Fordham University.

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  • Brad Baumann CTO, Developer

    Brad is DealerServer's co-founding partner responsible for software development.  Brad is an accomplished software developer and database architect with expertise in PHP; Oracle/MySQL; HTML; JavaScript; C#; C++; .Net; MS SQL Server and a variety of other languages and programming tools.  Brad is also highly experienced with network systems such as VMware Virtual Machines, Barracuda Systems, and SonicWall security.  Prior to DealerServer, Brad had worked as a freelance software developer and has developed a wide range of B2B and B2C custom applications.

  • Tom Alongi Co-Founder

    Tom is our founding partner responsible for network architecture and security.  Tom designed and manages our fully redundant communications and server network to reliably and securely deliver our SaaS application to our many clients.  Tom is also principle of Dynamix Consulting, a network design and technology/support company specializing in automotive dealerships, retail operations, and banking.   He is highly experienced with ADP; Reynolds; and DealerTrack DMS systems.  Industry certifications include: CompTIA A+; CompTIA Networks+; Cisco CCNA; and Microsoft MCSE.